American Family Insurance Ambassadors
PRODUCTION | CREATIVE | VIDEO | PHOTOGRAPHY | POST
Production Process
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Working with rEv, we helped to develop and write the creative for each American Family Insurance ambassador push, including hero films, social assets, and stills.
We traveled to Atlanta, Milwaukee, and Seattle to shoot these Athletes in their home stadiums and capture some city pride in each place.
CHRISTIAN YELICH
MILWAUKEE BREWERS
MILES ROBINSON
ATLANTA UNITED FC
TYLER LOCKETT
SEATTLE SEAHAWKS
In Milwaukee, we had the chance to bring Christian Yelich to surprise a little league team full of fans. AmFam’s message of fearless dreaming was never clearer than when we saw it on the faces of kids smiling up at their hero.
…or maybe it was on the face of our Digital Tech when he got the play catch with him.
Central to the social campaigns, our three hero films champion each athlete’s voice.
The storytelling continues in our series of social videos created for TikTok, as well as versatile stills libraries that build out each ambassador’s world.
