American Family Insurance House
CREATIVE | PRODUCTION | PHOTOGRAPHY | VIDEO
Every summer, AmFam activates their AmFam House at Summerfest in Milwaukee: an epic mini-stage and event space in the center of the largest music festival in the US.
The stage boasts intimate performances from some of the festival’s biggest names, drawing crowds that line up for hours before pouring into the activation.
In summer 2023 AmFam invited us to capture the activation for all of their promotional channels, including a central social video series, gifs, and photo coverage.
We brought our A team and shot doc style for a full festival weekend, with the aim of creating content that showcased the AmFam house experience, while being relevant enough to music fans that they would stand alone and function organically on social media.
Our interview with their MC, created for TikTok, was AmFam’s best-performing social post of all time.